For a European, Canada has some mysteries to offer. One of them is the way advertising is done here! Each business has an incredible claim, for example:
· The biggest slice in town (right, a pizza place)
· The fastest service, you´ll never wait more than 12 minutes for your steak
· Our used cars are better than most new cars
· Guaranteed weight loss without any effort
· The most fuel efficient SUV ever made (looks still like a car that has a disastrously bad milage)
· We solve any legal problem to your satisfaction
· Die in peace, talk to us while you have time (an undertaker)
But that´s still quite moderate, even if it´s hard to believe. More amazing is the obsessive use of the word: SAVE! Where ever you shop here, you can save! Buy a x-large package and you save! Buy a new house now and you save! Buy a new car and save 1000 dollars with our fuel give away! (that way you don’t realize that the new car has an extremely bad mileage) Call today and apply for your new savings card. And so on. But nothing matches Tim Horten, a coffee shop. I was standing there in a line to get a coffee, while a TV screen on the wall showed a commercial, in which they show that because of a fast track, Tim Horten customers have saved more than 2 million minutes in waiting. I look around me, where is the fast track? Where can I save minutes? But then I ask myself, who counted all the saved minutes? And when after 6.34 minutes of waiting the girl asks me: "extralarge sir", I just say yes to get it over with. After 7.56 minutes I take the first sip only to ask myself, why did I waist 7.56 minutes of my life for such a bad coffee. I should have saved not taking any coffee here.
These companies must either think their customers are completely stupid and therefore believe that crap, or the advertising departments know that nobody believes what they say, but they haven’t got a better idea. We have one! The business has forgotten the words SERVICE and QUALITY. Both are in short supplies here. (Does not apply to the B&B´s we visited)
Apart from that, well we rolled again in sunny weather, more of that story and Katrins BionX bike tomorrow.
